There is a huge potential in Africa, but…..

There is a huge potential in Africa.
But, in order to compete with the rest of the world Africa will have to embrace new technology and new ways of doing things.
Aviation is a good example. The world of commercial aviation has changed completely over the last two decades. Successful new airlines like EasyJet and Ryanair have embraced new technology and commercial practices.

One way forward would be for African Airlines to embrace change and spend more resources on understanding the new business practices and technology of today’s successful commercial airlines.

On the other hand , the consultancy companies advising must understand that you can’t just take solutions that are successful in Europe and the US and implement them in Africa.

This is true now, more than ever. The Covid 19 pandemic has ravaged the global aviation industry. Enormous amounts of money has been lost and only the fittest will survive.

New times requires new innovative solutions for Africa. Solutions based on data and facts that also take cultural differences into consideration. It is necessary for all parties to implement changes that are realistic, commercially viable, sustainable and that take cultural and political differences into consideration.